Be Unique: Be A Brand!

TGFLIP MARKETING AGENCY 

December 04 2020

Contents:

1. What is a Brand?

"A brand is a name, term, design, symbol, or any other that identifies one seller's goods or services as distinct from those of other sellers."

In other words, it is a combination of properties within or outside a product that provides a company with its specific identity and makes it distinct from others. In the long-term, the company's most valuable asset is "the brand" it represents. 

"It takes 5 to 7 impressions for people to remember a brand."

Basically, a brand is the face of a company in front of the public and they respect the brand more than the product. For instance, Apple is a brand that is valued worldwide.

2. Importance of Branding:

"The average revenue increase attributed to always presenting the brand consistently is 33%."

(Lucidpress)

Branding is very much important if you are looking for long term business. The brand is like a shelter that you use for building future projects. It is essential to a business because of the overall value it brings.

"50% of people follow 1 to 4 brands on social media, 26% follow 5 to 9 brands, 22% follow 10 or more brands, and 3% follow no brands."

(Buzzstream)

Branding can change how people recognize your brand and increase brand awareness. Through branding, a company acquires formal recognition in front of its customers and potential customers.

3. Comparing Direct Marketing and Branding:

Direct Marketing is intended to drive immediate customer response and sales while in the case of branding which is delayed response marketing the main goal is to build up brand image and value for your company and then for your product.

"Building an audience is more valuable than direct sales for over 70% of brand managers."

(OnBrand)

Direct Marketing is aimed at more sales and creating a price orientation with your customer. On the other hand, branding focuses on value, quality, service, and other long-term factors. 

"Brands that are consistently presented are 3 to 4 times more likely to experience brand visibility."

(Lucidpress)

4. Advantages of Branding:

Here we are going to enlist some of the mind-blowing advantages of branding.

"91% of customers would rather buy from an authentic brand."

(Adweek)

Branding builds a perfect image of a company in the customer's mind and leaves a positive and long-term impact. This means when a customer is shopping for a particular product online or in stores, they recognize your brand within a second. Consumers are more likely to choose something they are familiar with than something unfamiliar.

Strong branding can put your brand in competition with the world's well-known brands. The consumers recognize your brand image and reputation and this fuels this competition. For instance, if you are a smartphone company and you've already done strong branding then the next time, consumer wants to buy a smartphone, he would compare your specs with other companies.

If you have already built a brand and have a loyal customer following, then it's quite easy for you to introduce and test the new product before investing in it on a larger level. As your brand is already in the market and every product out there with your name and logo connects it to your brand then the ground is already set for upcoming products.

"People make a subconscious judgment about a product within 90 seconds of initial viewing and that between 62% to 90% of that assessment is based on color alone." (Tourolaw)

One of the big advantages of branding is that you have already selected the brand's color, philosophy, fonts, and tones. So it's now lenient to set up consistent marketing. Now you don't have to start from scratch and therefore would not only be easy but also be less expensive. 

"73% of consumers love a brand because of great customer service."

(Curatti)

Branding can touch on shared ideas like presenting an ad showing the brand helping needy persons by donating a fixed amount of every sale. This kind of thing is very essential if you are opting to build an everlasting business than just a one-time sale.

"77% of brands think that having an online community improves brand awareness and credibility."

(MarTech)

Strong branding not only builds the company's confidence but also builds the customer's confidence in your brand. This is because in branding every product, marketing, and act sums up to be your name and symbol, therefore, attribute you for every good step you go through.

"66% of marketers believe their company will sacrifice growth instead of hurting their brand."

(CIM)

Branding clarifies your future strategy for your business. As it is now a brand so you want to lead it altogether therefore you decide your future goals accordingly. This fact raises your reputation as being visionary instead of going with the flow.

"82% of the investors want the companies they invest to have a strong brand."

(Big Presence)

Among the other advantages of branding, is the power to attract investors. As the brand curates the reputation of fulfilling customer's needs and crafts an identity in its niche, the chances of investment in its exponentially increase.

"94% of consumers will be loyal to the companies that are transparent with their practices."

(Zimmer)

Branding allows you to create a premium set of products and services. Not only do people buy more when they buy from brands, but they also look for the best thing available and that's your plus point. This makes you able to stand out from the general market and lets you become special.

As already mentioned that branding provides you with the shelter under which you introduce and establish your new products. So when a brand is established then the chances of risk get down to a minimum as your whole setup is not maintained over just one product. It also allows you to test a product on a smaller level and invest in it.

5. How to Create Your Brand?

Here are 7 steps through which you can create your brand from scratch.

Like always, you first need to understand the market and figure out who is your ideal customer. And how are your competitors doing in the market? You can research it through the internet or directly talk to the people who are currently part of the targeted market. Similarly, you need to step into customer's shoes and look up how they would like to find a product both online and offline.

Then you need to find out the focus or center of your brand. Like if you are a tech brand then you would be centered around technology and gadgets and therefore, design your brand accordingly. This demands you to be up to date and know the marketing trends. Your focus can be social like centered around a cause or so.

The next step is to craft an amazing and unique name so it doesn't get confused with already present companies. Shorter business names are easier to remember. You can come up with already present words like "Apple" is now a brand. Or can combine two words like "Pinterest" (Pin+interest). This all depends upon your creativity but matters a lot in the long-run.

This is an optional step, that is to create an eye-catching slogan. You can change it whenever you want but a slogan plays an important role in branding. It's a kind of interaction and relationship between your brand and the consumer. Your slogan can be descriptive or just a normal statement but it should be something attractive and appealing.

Once you are done with your brand's name, then you would probably think of its color and font. Colors do not only define your brand but they also convey your intentions. So they are simply a communication gateway. They help consumers to differentiate between you and others and also come up with a decision. Similarly, your selection of "fonts" matters a lot in the long-run of your brand especially when you have a website or visiting card.

The first thing that comes to one's mind when he thinks of a company, is its logo. Your logo should be remarkable and can be used in all sizes. In platforms like Facebook and Instagram, text logos are not encouraged much because they are nearly impossible to read at that small size. So try to use a more graphical or symbolic version of your logo.

Across all branding platforms, let people know about why you started the business, what's your brand's story, what do you want to contribute to the world? This makes people easy to remember your brand like Coca-Cola is considered just a soft drink company but as a brand(in its branding) focuses on bringing friends and family together to have fun and happiness.

6. Our Contribution:

As "TGFLIP MARKETING" is already an established brand that is rocking in its arena of digital marketing, real estate, and business growth. We provide every inch of assistance in building a brand from a business. From Logo to establishment of branding, everything is there especially for you. If you need any kind of help or assistance, just shoot a message and we would be there to lead you. Thank You!

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