Connecting digitally with real estate professionals!
TGFLIP MARKETING AGENCY
March 04,2022
Content:
Importance of digital connections
Build an interactive website
Email campaigns
Host webinars
Social media strategy
Conclusion
1. Importance of digital connections
The ways we communicate have evolved as technology and social media have expanded and advanced. It has supplied us with rapid, effective, and remarkable communication methods. We can now communicate with folks on the opposite side of the planet. Make them friends, clients, customers, or followers; we may contact all of them by using digital software on our mobile and computer devices. Everything is available at the stroke of a button, from job to shopping, education to leisure, banking to home purchase.
Not only purchasers but also real estate developers believe that digital marketing is the finest and quickest approach to generate leads. They publish property information, prices, and contact information on their portals, and thousands of potential buyers check the property listings every day.
That is why we combined the top four ways that assist buyers, sellers, and agents to remain in touch without ever leaving the comfort of their own homes. Even in the best of times, we know that things in real estate can change rapidly, from home market circumstances to new listings entering and exiting the market. This means that throughout the decision-making process, an efficient interchange of frequently time-sensitive information is critical.
Fortunately, we have technology at our disposal, so keeping connected has never been easier. From the tried-and-true (but old-school) phone call to video conferencing and beyond, here's how you may communicate with your agent without ever leaving your house.
“78% of real estate searches begin with a search engine, and Google accounts for roughly 75% of search engine traffic online.”
[Source]
2. Build an interactive website
How many times have you accessed a website just to close it because it was taking too long to load? Realtor websites, with so many photographs and links, may be a web developer's worst nightmare. Real estate experts, on the other hand, may create a responsive website that is optimized for mobile surfing with the aid of a skilled web designer and understanding of what your clients are searching for.
Almost half of all online browsing is done on a mobile device, thus if your website is not built to be responsive, your clients will be unable to easily view your site. To provide your consumers with the greatest experience possible, your mobile-friendly website should have the following content:
All new listings are included here.
Content that will help them during the home-buying process.
Links to key moving-related services such as attorneys, movers, and house inspectors are provided.
Consider adding a live chat component to your website as well. Because your real estate firm is so focused on people, it is critical that you are available when they have questions. Investing in live chat software allows users to connect 24 hours a day, seven days a week, and arrange appointments without having to talk directly to you.
“Live chat is the number one service choice for shoppers between 18 and 49 years old.”
[Source]
You can also contact us in setting up a perfect website for your business!
3. Email campaigns
An email campaign, regardless of sector, is a vital tool for interacting with new leads and keeping relevant with prior clients. A well-rounded campaign should ideally guide potential clients through planned activities based on their buyer profile and past interactions with you.
Email is a reliable approach to reach out to your audience and provide them with information that they want, need, or care about.
Though most professionals use email marketing, many have overlooked many important techniques that would significantly enhance the success of their email campaigns and produce more sales leads. Such as personalization of an email depending upon your audience, sharing valuable content, etc.
According to Smart Insights, the average open rate of emails for real estate enterprises is roughly 27 percent, with a 3 percent click-through rate (CTR). The more relevant your content is to a customer, the more likely they are to open the email to read what you have to say.
“On average, email generates $38 for every dollar spent, which is a 3,800% return on investment.”
[Source]
Feel free to contact us if you want us to launch a curative email marketing campaign for you!
4. Host webinars
Real estate webinars are a valuable asset to any firm and an excellent marketing tool. It allows you to improve your customer connections, advertise your services and listings without spending a lot of money, and get more inbound leads.
Another significant advantage of webinars is the ability to network with like-minded individuals in the real estate industry.
As previously said, webinars keep your audience interested and informed about your offerings. Real estate webinars may help you interact with your clients more effectively and establish closer relationships with them.
Once you know what your consumers want, you can concentrate on improving your business to better meet their wants and preferences. You can increase sales and engagement by personalizing your content to better meet the demands of your audience. Your customers are also more inclined to stick with you and your services.
Choosing the correct platform to host your webinar is crucial to the overall success of webinar marketing. The majority of real estate professionals select the incorrect software. Whether you choose a free solution or the cheapest product, take your time, do your research, and consider all possibilities before making a purchase.
“85% of marketers, who use webinars as a marketing tool, say that webinars are a key part of their marketing efforts.”
[Source]
Softwares like GoToWebinar and WebinarJam are popular for hosting and managing webinars.
5. Social media strategy
It is one thing to publish real estate-related information on your social accounts every now and then, but a packed social media marketing plan is what actually produces the results you seek. Here are some examples of excellent content to share on your social media channels:
Listings that are new or existing
Team biographies (if you run a real estate brokerage)
Blog posts that are relevant
Success stories
If you are familiar with digital marketing, you are probably aware of how tough it can be to develop a social media plan and publish consistently across all channels. Tools like Buffer, on the other hand, are meant to make social media content creation and scheduling as simple and straightforward as possible.
The most essential rule of thumb to remember when building a social media plan for your real estate firm is to offer a variety of materials. Although listing sharing is a vital component of your digital strategy, you must ensure that your information is helpful to a broad audience, not simply leads looking for a new home.
“98% of marketers say Instagram is the most influential platform for influencer marketing, which is 44% higher than Facebook.”
[Source]
We are here to help you achieve this goal by providing you with a tailored and precise social media plan. Not only that, but we can handle your social media for you so you can focus on other elements of your business!
6. Conclusion
While practically every real estate agent and broker implement one or more digital marketing initiatives as part of their company, the success of the campaigns is determined by how well the tactics are implemented.
Concentrate on developing digital material that attempts to address homebuyer concerns and answer their inquiries. Use a variety of internet methods to increase your chances of being discovered by potential consumers.
In the end, it is not just about how many people you reach, but also about the quality of the conversion.
Disclaimer:
The information provided is not intended to be a source of advice or credit analysis with respect to the material presented, and the information and/or documents contained in this website do not constitute investment advice. The ROI varies from case to case, and TGFLIP Marketing Agency would not be responsible for any loss carried out regarding this information.
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