Updated: Jun 7, 2021
TGFLIP MARKETING AGENCY
October 19, 2020
Grow Your Business In One Month.
10 Facts to Prove Digital Marketing isn't a waste of time and money.
Why We Started a Marketing Agency?
The value that Digital Marketing can Bring To Your Business.
Is It Costly?
Importance of Website for Your Business.
Learn How "MINT" Grow from Zero to Hero?
Roadmap to Your Success.
1. Grow Your Business In One Month:
The definition of Digital Marketing has evolved throughout the years. At first, it was defined as "marketing your product through different digital channels." However, with the discovery and advancement of the internet, the precise definition of digital marketing also matured. Now it is termed as:
"An adaptive, technology-enabled process by which firms collaborate with customers and partners to jointly create, communicate, deliver, and sustain value for all stakeholders."
(American Marketing Association)
From this definition, we can easily predict the extent of digital marketing. Digital Marketing deals with every single person using the internet and that's why it is the most effective way of marketing in the 21st century.
"In the Nielsen Global Online Consumer Survey that involved 25 thousand consumers coming from at least 50 countries, 90% of the respondents claimed they would trust information about a particular business, product or service if the data comes from people they know i.e; influencer."
2. 10 Facts To Prove Digital Marketing Isn't A Waste Of Time And Money:
Many people fear digital marketing as a waste of time and money. Therefore we have collected 10 shocking facts and figures that would cause a paradigm shift in your head and you'll see digital marketing as a strategy that helps your business to survive in 2020.
64% of online buyers say that a video ad on social media helped them make their decision.
One in every six minutes a person will spend online.
2 billion YouTube users watch 5 billion videos on average every single day.
86% of women will look at social media before deciding to make a purchase.
66% of companies with 100+ employees use Twitter as part of their marketing strategy.
Digital Marketing Softwares projected a total of more than $43.8 billion in 2019 with $65.9 billion for mobile ads alone.
1 in 10 mobile searches for local business information results in a purchase.
A mobile offer is 10 times more likely to be used than the same offer in print form.
By 2021, mobile is predicted to dominate online sales, driving 54% of all sales.
Location-specific ad campaigns are 20 times more effective than traditional banner ads.
3. Why We Started A Marketing Agency:
Well, our prime purpose of starting a digital marketing agency is to:
"help local and small businesses achieve their big goals in less time by educating and helping them about digital marketing."
TGFLIP founded this agency with a vision of combining all marketing-related information, strategies, tools, techniques, and statistics under one umbrella at an affordable price. And therefore has successfully done it as we provide the following services at one place:
Video Marketing services.
Search Engine Optimization.
Social Media Marketing.
Content Management and creation.
Business Strategy formation.
Digital Marketing Strategy formation.
And this is not all, one of our best stocks for you is our All-access pass course. This course not only teaches you how to start digital marketing yourself but also equip you with the tools necessary for digital marketing.
4. The Value That Digital Marketing Can Bring To Your Business:
Following are some possible values that digital marketing can bring to your business:
1. Global Reach:
The best value that any marketing should bring to you is the reach of your business. Digital Marketing can easily carry it to your business. Through digital marketing, anyone from any part of the world can reach your business online. This would enhance your business visibility as well as revenue.
2. Trackable Results:
Digital Marketing allows you to have a track record of your campaign as everything is available in form of statistics and metrics. This would mark your weak and strong areas which you can improve over time.
Digital Marketing enables you to craft and display personalized content to your customers depending upon their interests. This would not only enhance your user experience(UX) but also grows the trust and ROI.
4. Space for Creating a Change:
One of the most important values that digital marketing brings to your business is the space to change your strategy concerning changing global trends. For example, digital marketing has allowed marketers to shift from traditional equipment to eco-friendly equipment in the last couple of years.
5. Allows You to be Competitive:
The SEO and SEM function of digital marketing entitles your business to remain in the competition with even bigger companies. Therefore it doubles and triples your revenue in a couple of months.
5. Is It Costly?
Honestly, the cost of digital marketing is nothing as compared to traditional marketing. But the results obtained by marketing digitally are a thousand times more fruitful than traditional marketing.
The following cost review by WebFX provides an insight into the difference in cost between traditional marketing and digital marketing.
You can see that traditional marketing sometimes requires millions of dollars for just 30 seconds of commercials while on the other hand, the amount for digital marketing is much less.
One more factor that constitutes the success of digital marketing is its effectiveness. As digital marketing shows your ad to your targeted ideal customer, therefore, its return on investment(ROI) is exponentially better than its counterpart.
6. Importance Of Website For Your Business:
If a business is establishing its activity online, then having a website is very important. Because a website serves as a main working center for a business. All the traffic from search engines, social media, ads, youtube, etc converges on the landing page of your website.
Suppose you have a small bookshop. Consider a person from your area who wants to buy any book that is available in your shop. Now, when he Google the name of the book for buying it, Google will show him the shop's websites that are near to his location. He will open the website, look at its price, and order the book online or visit the shop. Now, if you have a website, you get your customer. But if you don't have a website then even if you are a few streets away, you miss the customer.
This example shows the significance of a well-established website required by your business to work efficiently in the 21st century. Now people are busy as well as smart therefore they prefer to visit the website before purchasing anything. They can easily find out different offers, sizes, colors, etc available in your shop just by opening your website.
One more advantage of having a website is 24 hours availability. There are no closing times for a website. As a result, your customer and potential customer can look up to your products and services any time which is convenient for them.
7. Learn How "Mint" Grow from Zero to Hero?
Mint is a personal financial product. They established themself in September 2007. However, in a couple of years, its customers increased to over 1 million. Now we would provide you an insight into how they do it in such a short period?
1. Consistency In Blogging:
In 2007 not everyone was doing blogging and Mint noted this point and worked on it. Its competitors were mostly out of the blog race therefore it quickly attained the pace.
Lesson Learnt: Look for the opportunities that others miss.
2. Building Trust:
Mints blogs included solutions to the common problems of the customers. Therefore they rapidly caught the attention of the general audience. This built the relationship of trust between the Mint and its customers. Those blogs were present regularly on sites like Reddit and Digg.
Lesson Learnt: Building a trust relationship is more important than "all-time sales".
3. Creating Long-Term Interaction:
Mint used a section at the end of every blog for collecting emails. The users that find the blog helpful happily left their email addresses for future guidance. In less than 9 months, Mint collected and built a list of over 20k email addresses.
Lesson Learnt: Provide them more than what they want and they will give you what you want in return.
4. Keep Growing:
After the success Mint achieved from the blogs, they don't stop. Mint launched its app. So, they can interact with their customers daily. This is one of the most important steps because no business wants to lose its once-built relationship. Mint also acted upon it and therefore grew more rapidly.
Lesson Learnt: Never stick to one platform, grow your presence, grow your reach and your revenue would automatically grow
5. Experimenting And Accepting The Change:
Mint worked a lot on SEM(search engine marketing) and also tested several landing pages. Therefore after experimenting and creating changes accordingly, they become one of the successful examples of digital marketing.
Lesson Learnt: Learn from your mistakes and make changes in your next strategy accordingly.
This is the success story of 'Mint' company that was nothing till 2007 but after working on its online presence and marketing, it was worth $170 million in 2009!
8. Roadmap to Your Success:
The following are the steps through which we enhance your growth and lead you to success.
1. Business Visibility:
The first and the most important step is your business's online presence on different platforms like Google, Facebook, Instagram, Twitter, etc. Business visibility includes crafting a website for you, creating your business's Facebook and Instagram profiles, etc. If you already have these, then we would update them to the needs of the new era and make them more attractive and active.
2. Help You Through GMB:
If you are running a local business then no doubt, Google My Business(GMB) is the most powerful tool for you. GMB is your online google business profile, that includes your business information, contact details, location, working hours, reviews, citations, and website. We would help you optimize your GMB profile which would ultimately result in ranking at the top in your area.
TGFLIP Marketing Agency along with its team can perform Search Engine Optimization for your business. This factor depends upon Click Through Rate(CTR) and the quality of your website. Search engine optimization results in maximum output in minimum time.
4. Content Marketing:
Content Marketing is the process of curating and distributing relevant, profitable, and consistent content to not only grab attention but also clearly define your business to drive-in customers.
Content Marketing focuses on long-term results. It requires several steps to work properly such as:
Search engine optimized content.
Creative, promotional, and consistent content.
5. Video Marketing:
As in the 21st century, everything is transforming towards visualization. Therefore, video marketing has become essential for digital marketing. A short video introducing your business, product, or services would cost very less but can create thousands of dollars for your business. So, we would establish video marketing for your business. Those videos can be used for ads, landing pages, social media posts, etc.
6. Email Marketing:
Collecting the email addresses of the people and afterward using them for marketing is one of the most effective marketing strategies. Fortunately, we provide extraordinary services in this domain. We will set up an email collection section on your landing page or website and lately use those emails to advertise your business, products, deals, discounts, events, etc.
7. Boost Your Reach:
We would use such a marketing strategy that would be "low in cost" but "high in ROI". This would grow your business's reach and visibility in no time. Digital Marketing offers you such a great reach that the cost per ad gets way lower than $1. You can see the extraordinary reach of our previous low-cost ad below.
8. Social Media Strategy:
We would develop an overall social media strategy for your business that would work on growing your audience throughout different social media platforms. Moreover, through the creation of optimized social media content, we would help you attract more potential customers.
9. Successful "ads-running" on different platforms:
Through researching, experimenting, and testing your ideal customer, we would run a successful ad campaign for your business on Facebook, Instagram, Google, etc. The campaign would accurately target a big group of precise audience. And would eventually result in more sales and customers.
10. Enable Chatbots:
We would enable various chatbots for your business on different platforms so "no potential customer returns unreplied". Chatbots are automatic replies (both oral and written) that answer your customer's message, whenever you are away. Chatbots can be upon your social pages and are very helpful for engaging customers until you get back to them.
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