Updated: Jun 7, 2021
TGFLIP MARKETING AGENCY
November 05, 2020
History of Online Learning.
Growth of Online Courses in COVID-19.
What Your Business Needs?
Most Demanded Skills You Need For Digital Marketing.
We Got Your Back!
According to Wikipedia,
"Online learning involves courses offered by post-secondary institutions that are 100% virtual."
Online learning is a great development in virtual and distance learning that not only enhances your skills but also equip you with future requirements. Starting from the mid-1990s, with the advancement in digital technologies and evolution in online learning courses also occurred.
Especially now in COVID-19 and post COVID-19 era the need and effectiveness of online learning courses have drastically increased. Moreover, many well known and well-established institutions like Harvard and MIT established several online courses available to everyone around the world.
2. History of Online Learning:
The vision of distance learning and education started back in the 1800s when parcels were posted to students who couldn't attend the institution. In the early twentieth century, with little advancement in technology, digital learning shifted to radio waves. In 1919, the first licensed radio station dedicated to educational broadcasting was established by the professors of the University of Wisconsin.
With the development of Television, telecourses were also established. The University of Iowa, first of all, used television for educational broadcasting in the 1930s. The development of the Corporation for Public Broadcasting(CPB) in 1967, increased the value of telecourses. The motto of CPB also stated that,
"To encourage the growth and development of public radio and television broadcasting including the use of such media for instructional, educational, and cultural purposes."
Computer conferencing for delivering online courses was established by the School of Management and Strategic Studies(Western Behavioral Sciences Institute in La Jolla, California) in 1982. Again in 1989, the University of Phoenix started offering online courses through the internet.
As the first internet web browser was developed, online learning began to gain pace. Fully online programs like New York University, Western Governor University, etc were founded in 1998. In 2000 only 8% of students were enrolled in an online course but in 2008, 20% of students were enrolled. This number jumped to 30% in the next five years.
3. Growth of Online Courses in COVID-19:
Due to the shutdown of educational institutions across the world, e-learning has undergone a drastic rise. As it is safer and also connected to the virtual future of the world, e-learning is encouraged by all.
Even before COVID-19, there was already high growth towards online learning. The market of online education is projected to reach $350 Billion by 2025. There has been a rise in the popularity of all of the online learning platforms( language apps, virtual tutoring, video conferencing, etc) since COVID-19.
4. What Your Business Needs?
COVID-19 has led the global economy to transform to digitalization. Most of the small and local businesses already have accepted this point and started to convert their services online.
"Digitalization is not an option now but a necessity for your business."
Well, it isn't that hard as it seems. If you are already running marketing for your offline business then you are on the right track. Because you already have the basic skills but digitalization or digital marketing of a business requires some unique set of skills in addition to those basic skills. Such as:
SEO(Search Engine Optimization).
Effective use of the internet for successful marketing.
SEM(Search Engine Marketing).
Ads management and running.
Landing page optimization.
Google Ads (or Adwords).
Retargeting based on analytics.
And many more.
Jumping into digital marketing without a complete skill set would result in not only a waste of time but also money. Therefore, we highly recommend you to either learn yourself from any online course or hire a quality marketing agency for your business. (For more details see the end two headings of this blog)
5. Most Demanded Skills You Need For Digital Marketing:
Here for your help, we have enlisted the 7 most demanded digital marketing skills that you should equip yourself with before starting digital marketing.
1. Search Engine Optimization:
"The process of improving the quality and the quantity of website's traffic coming from a search engine. SEO targets unpaid traffic rather than paid traffic."
SEO itself demands several secondary skills for proper functioning. One essential ability required for successful SEO is the "effective use of keywords" on your website page. This can be done by in-depth keywords research and then productively using those keywords in the headings, description, etc.
But it is not all, despite keywords, you need server-level optimization that is generally the technical side of SEO. Similarly, link building, information architecture, content marketing, etc are also necessary for the domain of SEO.
2. Search Engine Marketing:
"The paid advertising for your website on search engines."
Primarily, SEM is increasing your website's visibility across search engines through paid promotion.
For a successful SEM, you need to have technical knowledge about different search engines. That means you should be aware of the advancements and basic working of search engines. Moreover, analytical understanding is also required.
3. Facebook Marketing:
"Targeting your post or content (both organically and paid) to the right audience on Facebook."
Facebook got an audience of 2.4 Billion, which uses it every month. But not all of them can be your customers. Potential customers are already looking for businesses like your on Facebook so you've to target your content such that it directly reaches them.
"Two-thirds of Facebook users say they visit a local business's Facebook page at least once a week."
Therefore, for Facebook marketing, you need to increase your brand visibility by targeting the right location, audience, age, time, etc.
4. Ads Management:
"It is an overall process determined to manage the ads to achieve maximum ROI through retargeting and reanalyzing."
Experimenting and testing ads across different search engines and social media platforms result in a set of data in your hand. That data decides your future strategies.
Through that data, you would select ads you want to continue in the future and the one that you want to stop. All of this comes under ads management. Good ads management leads to a higher conversion rate and ROI as you precisely target your potential customers and turn them into your future clients.
5. Landing Page Optimization:
"The process of improving your website's landing page to increase the conversion rate."
Principally, the landing page is the page of your website where your posts and ads lead the traffic. The landing page is a key component in digital marketing.
As it is said,
"The first impression is the last impression."
Similarly, when a person clicks on the link to your website, he lands on this page. And if you haven't optimized it according to your ideal customer that he is most likely to revert. Landing page optimization wraps many factors like research about your niche, your ideal customer, his behavior, etc.
6. UX Skills:
"The skills to examine the user's experience across your website and create changes accordingly."
UX is the "user's experience" across the website. It encounters many components like revert rate, skipping, etc. First of all, you need to understand your customer and get to know what exactly he is looking for. Secondly, you need a perfect presentation. Because "it isn't about what you sell, it is about how you sell". Thirdly, again you need to be observant of the stats, you need to point out the harsh areas and make them more user friendly.
7. Advanced Social Media Knowledge:
"Knowing the trends, topics, and strategies that bring out the highest engagement and conversion across different social media platforms."
Social media is the easiest platform to engage with your ideal customer. But in digital marketing, you need to have advanced social media knowledge.
Let us explain it. Advanced social media knowledge deals with all of these points:
Effective use of hashtags.
Knowing the trend.
Predicting the future.
Crafting the overall strategies.
Maintaining all of the social media accounts.
Creating engaging content regularly.
And a lot more.
6. Breaking News!
Well, here is BREAKING NEWS for you. Our Learn Hook's "Sales and Marketing Course" not only equips you with all of the above 7 skills but also provides many more secondary skills and tools.
Sales and Marketing is one of its kind as it transforms you into a "perfect digital marketer" in no time. One more plus point is that it gives all in your hand forever. It means that once you own your copy, its tools and resources are available to you forever. But if you don't have enough time to learn, then we are all here for you. (Read next heading)
7. We Got Your Back!
Yes, we got your back! TGFLIP Marketing Agency is here to save your precious time. Here is the list of the areas, where we are going to assist you.
Landing Page Optimization
Crafting Social Media Strategies
Managing Your Social Media Accounts
Creating New Content Regularly
And a lot more……
What are you waiting for?
Let's Do It!
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