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Updated: Apr 12, 2023



January 08,2021


  1. Introduction to Wholesale.

  2. Pros and Cons of Real Estate Wholesale.

  3. Wholesale: A Real Estate Strategy.

  4. The Predictive Growth of Real Estate in 2021.

  5. Insight into States info.

  6. How to do wholesale?

  7. Most Common Mistake.

  8. Our Contribution.


1. Introduction to Wholesale:

Wholesalers are channel fellows that buy complete products from manufacturers and sell them to retailers. Retailers in turn sell the products to consumers. Wholesalers also sell stocks to institutions, such as manufacturers, schools, and hospitals, for use in conducting their own missions. This is what normally wholesale is. Now, let's see wholesale in "real estate".

In real estate wholesaling, the wholesaler bonds a home with a seller, then finds an interested party to buy it. The wholesaler contracts the home with a buyer at a higher price than with the seller and keeps the difference as revenue or profit. Real estate wholesalers commonly locate and contract distressed properties. Unlike flipping, a real estate wholesaler doesn't do any renovations or improvements and hold no costs.

So, you become the central person who matches up an undervalued property with a pleased buyer. In this blog, we would cover the pros and cons, strategies, and many more topics regarding real estate wholesale.

2. Pros and Cons of Real Estate Wholesale:

First, let's dive into the pros of wholesale.


1. Helps you to learn about the real estate industry

Someone enthusiastic about wholesaling will become rapidly absorbed in the real estate industry. If you begin working with people who have been profitable and are using the right resources, you can learn how to:

  • Find leads.

  • Build confidence with a good seller.

  • Do due perseverance on an estate.

  • Run comparables, to find the new market price of the home.

  • Estimate the after repair value (ARV) of a house.

  • Build connections with real estate brokerages.

  • Finding buyers and creating a buyers list of people who can come upon a property rapidly.

And this is only a partial list of what you'll learn as a wholesaler. Once you do a few contacts, you'll also know what to look for and what to prevent.

2. Needs minimal capital to start

Wholesaling forces you to become creative when discovering funds to acquire property to buy. Generally, most investors will buy with all cash or use a hard money loan. If you don't have the best of credit and have limited capital to put down for a down payment, it's going to be a challenge to get a loan from the bank.

In wholesaling, you do not have to handle those restrictions to make money. You don't have to have good credit to allocate a contract to another buyer. You just need to have the discipline and recommendation and put in the sweat to earn wealth at closing.

3. Earning a large sum of money in a short time

Once you have a strategy in place, you would be able to make additional wealth in a shorter interval because you would have the ability to get more properties under contract.

Normally, people who buy the homes allocated to them from wholesalers are rebuilding up the distressed properties. They would have to wait a few months going through the recovery process and then sell the home to see their profit. Wholesalers just have to wait 7 to 30 days, or however long it takes to close from when they find a buyer.


Now let's see its cons.

1. Not having a buyer

A buyer has to buy the contract from the wholesaler for the wholesaler to be repaid. Commonly, when a wholesaler gets a property under agreement, the contract comprises a date when the wholesaler should be able to find a buyer to close. The wholesaler usually provides earnest money to the seller to exhibit solemnity and confidence that the wholesaler will be able to get the deal done. If the wholesaler gets the property under contract for a price that is too high or is greedy and attempts to increase their spread, buyers will be unwilling or unable to make a deal.

2. Income can be uncertain and unpredictable

Wholesaling is not a 9-to-5 job where at the end of every two weeks, you get a check. There may be months when you have no revenue coming in. When you start your wholesaling business, you are credible for being constant and steady with your finances until you obtain your first assignment and close. Once this happens it would be smart to conserve a fraction of that profit for a rainy day or just in case it takes a few months to complete another deal.

3. Jumping in without knowing legalities

Some people look to become wholesalers without understanding the ropes first, and they can do heinous things that flicker a bad light on wholesalers in general. Things like advertising that you have a property for sale instead of advertising that you are selling your interest in a real estate contract can be the difference between a legal business deal and an illegal transaction.

3. Wholesale: A Real Estate Strategy:

Now we discuss how much wholesale is successful as a real estate strategy.

The top reasons for investors, to invest in real estate are the following:

  • Easiest real estate techniques to learn

  • Quick in terms of getting paid

  • No particular experience needed

  • Less holding times which lessen risk and costs

  • High-profit margins

  • Can work in both up and down markets

  • Location, Cash, And Credit free.

  • Instant Cash, Quick Growth

  • Minimal Risk And Valuable Experience

  • Higher ROI

4. The Predictive Growth of Real Estate in 2021:

Here is what Forbes predict about 2021's real estate market:

"The housing market has been on fire this year(2020) with record-low mortgage rates and a sudden wave of relocations made possible by remote work. Meanwhile, home prices have pushed new boundaries as buyer demand continues to surge."

It adds:

"Danielle Hale, chief economist: We expect sales to grow 7 percent and prices to rise another 5.7 percent on top of the 2020s already high levels."

Here you can see how exponential growth is going to take place in 2021's market. Moreover, in our previous blog, we've covered this topic in detail. You can see how the real estate market has been on fire throughout 2020 and it continues to do so in 2021.

5. Insight into States info:

According to a report by Zippia, the following are the best states for your wholesale real estate career:

  • Ohio

  • Connecticut

  • Rhode Island

  • New Jersey

  • Montana

  • South Carolina

  • Pennsylvania

  • Oregon

  • South Dakota

  • Louisiana

These states are ranked in terms of how easy to find a buyer is, net profit, property charges, etc.

These are few states however the real estate market in the US is so hot that you can try your luck in any location and succeed until and unless you do it in the right manner.

6. How to do Wholesale?

Here is a step by step guide on how to start wholesaling as a beginner.

  1. So first of all, the wholesaler drives through and beholds a house that is despicable and seems to have been renounced.

  2. Then he notes down the address to check the owner of that property.

  3. Once the wholesaler gets home, they use the regional county tax website to check the address to locate the owner of the property.

  4. Once they know who the property holder is, the wholesaler reaches the owner and finds out that the owner would prefer to sell the property for (e.g) $60,000.

  5. From the study, the wholesaler has performed and after some negotiation, the seller is willing to sell the property for $50,000.

  6. The wholesaler now has the property under agreement for $50,000.

  7. Instead of buying the property himself, he gets to some of his cash buyers, who are inclined to buy the agreement from the wholesaler for $55,000.

  8. The wholesaler approves and assigns the pact he has with the seller over to the cash buyer, and at closing, the seller gets their $50,000, the wholesaler gets $5,000, and the buyer has a property ready to fix and eventually flip for profit.

7. Most Common Mistake:

The most common mistake that people do while doing wholesaling is "not using digital marketing to attract buyers". As already mentioned, the cons of wholesale include, not finding the buyer in time. This is because the wholesaler does not use perfect strategies to target the buyer.

One of the best ways to tackle this is to use video marketing as a strategy of digital marketing for your deal. Digital marketing is targeting your buyer on digital platforms as this is where your potential buyer is spending most of the time. And video marketing is a plus point for wholesale marketers. Stats show people are more inclined to buy more after watching a video than reading normal ads.

8. Our Contribution:

TGFLIP MARKETING AGENCY is all there to help you out in the whole process of wholesale. With over 7 years of experience specifically in real estate, we can turn your talks into closed deals. Our strategies include digital marketing, ads running, and preferably video marketing, which would put you above your competitors.

Feel free to contact us for more details and inquiries.


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