Weekly Newsletter #64
Quote of the day: "Real estate is not just about property, it’s about people. Stay informed, stay engaged, and opportunities will follow."
What We’re Up To
Welcome to the 64th issue of the TGFLIP Marketing Agency Newsletter!
Our goal with this newsletter is to provide you with the latest news, insights, and best practices in marketing, with a focus on real estate and small business marketing.
September Real Estate News Wrap-up
Hello there,
It’s been a dynamic month in real estate, and we’ve rounded up the five top headlines to keep you in the loop. Whether you're a business owner, contractor, or property manager, understanding these shifts can help you stay ahead of the market.
1. Home Sales Dip, But Prices Reach New Heights
What’s Happening?
August saw home sales drop by 4.2% compared to last year. Yet, the median price for homes hit a record high of $416,700, up 3.1%. Inventory is improving, but many regions still face tight supply, especially for homes priced below $500,000.
Why it matters: Prices continue to climb due to low inventory, which might be a challenge for first-time buyers but an opportunity for sellers.
Source: here
2. Mortgage Demand Jumps as Rates Hit Two-Year Low
What’s Happening?
With the 30-year fixed mortgage rate down to 6.15%, the lowest in two years, mortgage applications surged by 14.2%, led by refinancing at 24%. This rate dip is reviving buyer interest.
Why it matters: If you’ve been considering refinancing or buying, now could be the time to act before rates potentially rise again.
Source: here
3. Falling Mortgage Rates Spark Buying Opportunities
What’s Happening?
As mortgage rates dipped below 6.1%, buyer demand picked up. Lower rates paired with an increased number of listings (up 23% from last year) are improving affordability and buyer options.
Why it matters: Lower rates and rising inventory can open doors for buyers waiting on the sidelines.
Source: here
4. Swing State Renters Still Struggling, But It’s Improving
What’s Happening?
Swing state renters now earn 17% less than needed to afford a median-priced apartment—better than the 21% gap from the last election. Pennsylvania remains the hardest-hit state, with renters earning nearly 30% less than required.
Why it matters: Rental affordability is improving in some areas, but housing remains a key issue for many voters heading into the election season.
Source: here
5. Home Prices Rose 0.5% in August – Biggest Increase in 4 Months
What’s Happening?
U.S. home prices climbed 0.5% last month, marking the fastest growth since April. Despite the rise, price increases have slowed compared to earlier this year, with 20 major U.S. cities seeing slight price declines.
Why it matters: If mortgage rates continue to decline, expect prices to pick up again, providing opportunities for both buyers and sellers.
Source: here
Need Help Marketing Your Property?
At TGFLIP Marketing Agency, we help property professionals like you stay ahead with strategic marketing solutions. Whether you need help marketing your real estate through our buyer list or want to explore video marketing and digital strategies, we’ve got you covered.
Let’s chat about your digital marketing needs and take your business to the next level.
Contact us today!
Stay tuned for more updates next month. Have a great week!
Wishing you a profitable month ahead,
TGFLIP Marketing Team
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