TGFLIP MARKETING AGENCY
October 7th 2020
Contents:
Introduction
History of Digital Marketing.
The Growth of Digital Marketing.
The Necessity of Digital Marketing in Today's Era.
The Difference between Digital Marketing and Traditional Marketing.
Benefits of Digital Marketing.
Successful Examples of Digital Marketing.
Common Mistakes Done in Digital Marketing.
Where is Your Business Standing in the Next 5 Years?
How to Start Digital Marketing?
1. Introduction
In a world where over 170 million people use social media on the daily basis, every working professional is predicted to be knowledgeable with at least the core doctrine of digital marketing. But if you're not, then just let us elaborate it for you.
In simple words, digital marketing is the promotion of products and services over the Internet or any form of electronic and social media. According to the Digital Marketing Institute:
"Digital Marketing is the use of digital channels to promote or market products and services to targeted consumers and businesses."
The Internet has 4.54 billion users while there are 3.725 billion active social media users. People are consuming digital content on an hourly basis. It is not away when traditional marketing will totally disappear and digital marketing will take its place. It is all because of the extraordinary advantages of digital marketing.
2. History Of Digital Marketing:
This term Digital Marketing first appears in the 1990s. Digital Marketing gained pace with the development of the Internet and the Web 1.0 platform. At that time the Web 1.0 platform allowed the user to find the information but lack the feature to share it over the web. At the moment, marketers were hesitant about the vast reach of Digital Marketing through the web.
In 1993, the first and only clickable banner emerged and went live. Immediately after which Hotwired bought a few banner ads for their advertising. This one-act marked the start of the transition from traditional marketing to digital marketing. Due to this type of transition, the next year in 1994 many new technologies entered the online marketplace. Same year Yahoo was launched.
Yahoo gained approximately 1 million hits in just one year. This ignites future changes in digital marketing. Many companies started to optimize their websites in order to get higher search engine rankings. In 1996, many new search engines and tools arose like Alexa, Hotbot, and Looksmart.
Later in 1998, there emerged Google. Microsoft also launched the MSN search engine and Yahoo introduced Yahoo web search. In 2000, the whole setup of the internet changed. This appeared to be a setback for smaller search engines. But also an opportunity for giant ones to take the lead. Digital Marketing saw its first great success in 2006 when only in a month search engine traffic was reported to have grown to about 6.4 Billion. Microsoft also launched a live search in order to compete with Google and Yahoo.
3. The Growth of Digital Marketing:
The emergence of Web 2.0 provided people with more active participation instead of just being passive users. It allowed users to interact with other users and businesses. The Internet was also evaluated to be a super information highway for the first time. As a result, digital marketing increased manifold, and in 2004 the Internet marketing and advertising alone brought $2.9 Billion in the US.
Soon social networking sites appeared on the internet. MySpace was the first site in this domain, shortly emerged Facebook. At that point, many companies expressed interest in these sites for marketing their products and services. This point opened a fresh spot and exponentially increased the reach of digital marketing. Advertisers started to look for different ways and tools to make their marketing more efficient on these sites.
The development of cookies was another significant progress in the online marketing industry. As advertisers were looking for more effective ways, the cookies technology was a great plus point to track the interest of people and their common browsing habits. Cookies have matured throughout these years and are now in their best version.
4. The necessity of Digital Marketing In Today's Era:
Products that are digitally marketed are available to customers round the clock. Data from Marketing Tech Blog for 2014 showed that posting on social media is the top online activity in
the US. The average American spends most of his time on social media and the Internet.
99% of Digital Marketers use Facebook to market, 97% use Twitter, 69% use Pinterest and 59% use Instagram.
Now, check out the results they have accomplished. 70% of B2C marketers have acquired customers through Facebook. 67% of Twitter users are more likely to buy from the brand they are following on Twitter. 83.8% of luxury brands are present on Pinterest. The top social media sites today are Facebook, Instagram, Twitter, LinkedIn, and Pinterest.
5. The difference between Digital Marketing and Traditional Marketing:
Selecting the right marketing kind is an age-old concern on every marketer's mind. Here's everything you need to know.
The main difference between traditional marketing and digital marketing is the medium through which the audience encounters a marketing message. For traditional marketing that mediums generally are magazines, newspapers, brochures, telephones, etc. While for Digital Marketing the mediums are social media, websites, apps, search engines, etc.
Usage of the internet for several hours a day is a common thing in today's age. Digital Marketing benefits from this fact. And therefore clearly target its audience. On the other hand, the habit of reading magazines or newspapers is declining day by day. And therefore similarly the trend of traditional marketing is also decreasing.
One big drawback of traditional marketing is little interaction. It can convey your message but cannot convey the reply. Moreover, it is high in cost and low in reach as compared to digital marketing. Digital Marketing is low in cost and has an exponentially greater reach than traditional marketing.
While using traditional marketing, there is little or zero customization in your hand. On the other hand, digital marketing works as you wish.
Unfortunately, it is nearly impossible to measure your campaign results and effectiveness in traditional marketing. While in digital marketing, you have the data of every single person who goes through your ad or clicks on it.
6. Benefits of Digital Marketing:
There are uncountable benefits of digital marketing. Some of them are mentioned below:
Digital Ordering:
Digital contactless ordering is an extraordinary benefit of digital marketing and digitalization. Everyone wants ease and instant purchase and digital marketing have no doubt accomplished it.
As reported by Restaurant Business, most importantly in their recent study in 2020 found the rise in demand for contactless options is evident by looking no further than how diners are ordering reports restaurant business. Direct orders through the restaurant have declined by 33% while in just one month there is a 367% increase in online ordering.
Pay through Phone:
No one wants to wait in the line if they can perform a transaction just in seconds. This factor helps you to deal with more clients in a short period. Moreover, it also leaves a good impression on your clients. Digitalization allows companies to handle more customers with greater ease in less time.
It's Safe and Secure:
Digitalization brings a new sense of security and management to your business. You do not have to save the piles of papers now. While working digitally, your data is safer and easy to handle.
The Digital Data of your business can be encrypted. This makes it impossible to read without the encryption cipher.
Tracking Your Customer Interest:
Let us clear this point with the help of an example.
The sale of eco-friendly products has increased exponentially in the last couple of years. Now, let's see how digital marketing has done it.
According to Nielsen data analytics company,
"Among the 66% of global respondents willing to pay more, key sustainability factors influence over 50% of them. 58% will like to buy from an environment-friendly company, 56% will buy from a company known for its commitment to social values."
As you see, digitization and digital marketing have made it much convenient to find the customer's interest and online behavior. It uses permission-based techniques such as cookies, device IDs, IP managing, and geo-location to track customers. Such tools provide an insight into their online activities.
And many more advantages like overall flexibility, quick response, campaign response, etc.
7.Successful Examples of Digital Marketing:
Here we are mentioning two successful examples of Digital Marketing.
1.Amazon:
Amazon is the most successful in the field of digital marketing. In 2019, Amazon's total annual revenue was $280.5 billion, which is predicted to be more than $330 billion this year.
According to a case study by Smart Insights, the following are points behind its successful digital marketing strategy:
A. Reach: Amazon's preliminary business growth which is based upon a detailed SEO approach and Adwords targeting millions of keywords.
B. Act: Creation of evident and reasonable experiences through testing and learning.
C. Convert: Using personalization to make relevant recommendations and a clear checkout process.
D. Engage: Amazon's customer-centric culture fascinates customers and keeps them coming back again.
2.Wal-mart:
Another profitable example is Wal-mart's digital marketing.
Wal-mart pays great attention to its social media marketing, here is how:
A. Facebook: The Facebook page of Wal-mart has more than 32 million followers and more than 34 million likes. Wal-mart basically uses multimedia content including high-quality images and videos to propel higher engagement. Wal-mart uses social media for both promotions as well as branding. They post daily once or twice and also use Facebook to publicize its CSR achievements.
B. Twitter: The main Twitter account of Wal-mart has more than 1 million followers. The Twitter account of Wal-mart appears to be highly alive and cheerful. It also uses small and
fun tweets to engage and excites its followers.
8. Common Mistakes Done In Digital Marketing:
The most common mistakes are listed below:
A. Underselling Your Website:
Having a website is a necessity for every business. But the Internet has reached its saturation point, as it is hosting 1.5 billion websites on the World Wide Web. In such circumstances, you need to promote your website and invest in SEO, SEM, development of high-quality content, and advertising it on search engines.
B. Missing Your Target Market:
If you find that there is an increasing number of visitors on your landing page, then you have to figure out are those visitors your right targeted audience? If not then those visitors are totally useless as they won't buy or engage with any of your content.
C. Setting Unrealistic Goals:
Digital Marketing is no doubt really helpful but setting unrealistic goals can ruin your whole strategy. Such goals would result in both your waste of time as well as money.
D. Not Investing In Right Resources:
You've to first figure out the right resources required for your business and invest in them. For example for digital marketing, the right place to invest in hiring a digital marketer or establishing your online presence.
E. Only Spending On Paid Ads:
If your business is new and is looking for more brand visibility than you should spend on paid ads. But if your business is already having an organic following than you should rather invest in developing quality content.
9. Where is Your Business Standing in the Next 5 years?
After the miraculous development and growth of digital marketing, the question that arose is "are you going to evolve your marketing strategy in order to survive the change?"
All of the customers have shifted to online platforms and therefore it is necessary for you to reach them out there. If you still stick to traditional marketing and neglect the importance of online marketing than you are and would lose many of your potential customers in upcoming years.
10. How to Start Digital Marketing?
Digital Marketing is neither very simple nor very complex. In order to utilize it effectively, you need to learn its pros and cons. You have to get knowledge of the present as well as future trends. If you want to start marketing your business digitally you have two options.
Learn Digital Marketing Yourself: If you want to learn digital marketing yourself then click here. This is a course that covers everything you need to know in order to be successful. It also provides you access to different tools required for digital marketing.
Hire Us To Help You Out: If you want us to hire us as a "Marketing Agency" for your brand, then feel free to contact us. We are determined to provide you, all the marketing services under one roof. We would transform your business to the next level where you can compete and take the lead over your competitors.
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